Aaron Besnainou

Education

2018 - 2022

ESSEC Business School | MSc in Management (Grande École Program) Cergy, France

2014 - 2017

CASS Business School (BSB), City University of London | BSc (Hons) 1st Class Honours (top 10%) London, UK

ROSS School of Business, University of Michigan - Exchange Year (Rank: 3/198), Santander Scholarship

2011 - 2014

Lycée Molière | Scientific Baccalauréat, High Honours, Maths Specialization (20/20) Paris

Professional Experience

2024 - Present

ANA Studio / Friboost, Co-Founder & CEO Abidjan, Bordeaux, Paris

Founded and scaled a digital marketing & AI agency serving 12+ clients across restaurants, sports, healthcare, hospitality, and confidential projects. Advisor to 10+ ventures.
CMO & Operator. Built and managed a team (9 developers in Vietnam, 7 in Africa). Developed proprietary AI-powered tools: automated reporting, review management, influencer tracking, SEO audits.
Delivered 300+ essential documents to hundreds of businesses, 15+ client websites, custom dashboards, and full social media management. Trained 300+ professionals in digital tools and AI.

2021 - 2025

Oxya Origin, Co-Founder & CEO/COO/CMO Paris, Bordeaux

Web3 video game (NFT, Token, Lands): $15M revenue, 120+ contributors, 350k-member community. 20+ conferences delivered and participated. Incubated at Station F, ESSEC, Ubisoft.
Led Marketing, Product, and Operations. Designed tokenomics, led $3M pre-sale, built global GTM driving 300k+ organic members.
Crisis management: led response to security breach, restructured operations, secured assets.

2020

Mealer, Co-Founder & COO Station F, Paris

Foodtech: online ordering & payment. Strategy and roadmap with 9-person team. €10k revenue, pivoted to unlock €150k.

2010 - 2021

Presto Fresco, Cook → Cashier → Waiter → CEO → Business Developer Paris

Family restaurant group (75001). Full career progression from kitchen to management over 11 years.
As General Manager: negotiated €300k loan, doubled capacity (90→180 seats), managed 25+ employees, led online promotion (+20% revenue).
As Business Developer: launched UberEats/Deliveroo/Glovo partnerships (+€25k/month), led digital transformation (POS, logistics), built in-house marketing.

2018 - 2019

Eurovia (Vinci), Junior Consultant (ESSEC Project) Schoolab, Paris

Designed innovative product for urban integration of construction sites. Appointed project lead by the team.

2017

Atenu Dev, Chief Business Development Officer London / Namibia

Real estate development (N$20M). Recruited and managed 40+ employees for 50-house project. Donated 4 classrooms - 8 schools to be built in the country. 50+ high-level stakeholder meetings.

2018 / 2016

AaImmo.com (Co-Founder) | Keyrus (Asst. BD Director) Paris / Levallois

PropTech: partnerships with Orpi, Century 21. | Keyrus: 50+ C-suite meetings, +€7M revenue, 10,000+ conference attendees.

Volunteering & Entrepreneurship

Advisor, Xelio (2025): stablecoin payments infrastructure for Africa via SMS & WhatsApp (Solana, Circle). 50+ partners across Africa and Europe. Member of Strategic Committee. 2nd place European Demo Day.
Strategic Committee Member, 50 Partners (Paris Web3 fund).
Mister Prono: sports predictions account that helped finance university studies.
Volunteer at N/a'ankuse (Namibia), wildlife conservation. Created branded merch ("Backcard"): €10k revenue.
1st/26 in SIMVEN business simulation at University of Michigan; won $2,500 + $400 donated.

Skills

Languages: French (Native), English (Bilingual), Spanish (Advanced), Italian (Basic), Arabic (Learning)

Technical: Python, JavaScript/TypeScript, React, Next.js, Solidity, Node.js, Vercel, Supabase, PostgreSQL

Tools: AI (Claude, GPT, Cursor), Google Ads, HubSpot, Figma, Notion, Slack, MS Suite, Bloomberg

Additional

Padel (Top 1200 worldwide), Kitesurf, Surf, Dance, Tennis, Yoga. 45+ countries visited. PlaidESSEC, ESSEC Maroc/Africa, Cass M&A, Phi Gamma Nu fraternity.